Facebook now allows advertisers to discover the size of specific demographic audiences. By doing a few searches related to the Church, I was able to get an idea of the number of Mormons on Facebook. (See image below.)
The number of people in the U.S. who listed a Church-owned university as their college*:
- 20,660 – Brigham Young University
- 9,300 – Brigham Young University-Idaho
- 1,200 – Brigham Young University-Hawaii
*A small percentage of BYU students are not Mormons, and I think this figure only includes students. The BYU network, which includes alumni and faculty, has 37,395 people.
The number of people, by country, who listed “The Book of Mormon” as an interest:
- 11,880 – United States (1 in every 1,679 Americans on Facebook)
- 700 – Canada (1 in 10,516)
- 140 – United Kingdom (1 in 45,768)
- 40 – Australia (1 in 37,458)
These interests are, of course, self-selected and don’t reflect the actual number of Mormons on Facebook. I personally have several Mormon friends who do not list The Book of Mormon as an interest or did not attend a Church-owned university. Though Facebook users can specify a religion, Facebook does not allow advertisers to see demographics by religion.
Other interests listed by people in the U.S.:
- 696,120 – The Bible
- 281,380 – God
- 46,160 – Spending time with my family
- 38,940 – Religion
- 26,420 – Going to Church
- 18,000 – Jesus Christ
