Popularity of the Church’s Web Site

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Today I ran across an article at eMarketer that I thought was pretty interesting. It talks about how people use the Internet to publish information about religion and how that information is found. There were three things in the article that I thought particularly interesting:

1. The Church’s Web site is the second most popular religion site on the Web, with a 5.07% market share, according to a Hitwise survey.
2. A full 25% of Internet users have searched for religious information.
3. Of those who have searched for religious information, 81% indicated their faith as “very strong.”

This is an interesting read. See if you agree that it simply underscores the opportunity that Mormons have to “tell their story” so that others can understand.

-Allen