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Similar to Microsoft’s I’m a PC Campaign, 24 Hour Fitness has a website for the sharing of fitness and health stories:
There are stories of people losing weight, rehabilitating after a car accident, recovering from knee surgery, and beating depression. Think of a website like this for Mormons to share what the Gospel has done for their lives. (Stories about the Word of Wisdom would dovetail.)
Elder Richard G. Hinckley’s invitation could provide a starting place:
I invite each of you, young or old, to dedicate a small notebook to this theme. Write at the top of the first page the words “What my membership in The Church of Jesus Christ of Latter-day Saints means to me.” Then briefly list those things that come to mind. Over time, additional thoughts will come, which you can add to your list. Soon you will have a growing booklet that will fill you with gratitude and appreciation for your membership in the Lord’s Church. (Repentance, a Blessing of Membership)
Perhaps you’ll feel comfortable sharing some of the items in your notebook publicly. If so, why not start a blog or create a YouTube video? Make it real. Be yourself.
I’m not sure why 24 Hour Fitness chose “12 million”, but, coincidentally, that’s roughly the number of Mormons in the world.
