Facebook Power Users

Facebook Power Users

Facebook affinity isn’t waning.  Keith Hampton’s Pew Internet report team highlights and indicates its continued growth and a discovered dispersion of what they have referred to as  “power-users”–those whose level of activity is higher than the average user’s in a given month. 20-30% of the Facebook users fall in this category, but their profile changes depending on whether or not we’re talking about photo-tagging, status-updating, sending private messages, or “liking” social media materials.  The reach of Facebook is continually astounding.

Mormon MenA few interesting remarks and findings from the recent Pew Study on Facebook, Why Most Facebook Users Get More Than They Givefollows:

Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others

At two degrees of separation (friends-of-friends), Facebook users in our sample can on average reach 156,569 other Facebook users. However, the relatively small number of users with very large friends lists, who also tended to have lists that are less interconnected, overstates the reach of the typical Facebook user. In our sample, the maximum reach was 7,821,772 other Facebook users. The median user (the middle user from our sample) can reach 31,170 people through their friends-of-friends.

There is little evidence of Facebook fatigue

We found no evidence among our sample that length of time using Facebook is associated with a decline in Facebook activity. On the contrary, the more time that has passed since a user started using Facebook, the more frequently he/she makes status updates, uses the “like” button, comments on friends’ content, and tags friends in photos. Similarly, the more Facebook friends someone has, the more frequently they contribute all forms of Facebook content and the more friend requests they tend to send and accept.

Power Users

Only 5% of Facebook users were power users on all of these activities, 9% on three, and 11% on two. Because of these power users, and their tendency to specialize on specific Facebook activities, there is a consistent pattern in our sample where Facebook users across activities tend to receive more from friends than they give to others.

General Activity

And the new findings show that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

This study comes on the heels of its announcement regarding filed for a $5 billion initial public offering of stock that could eventually value the company at 100 billion.

Learn more about how The Church of Jesus Christ of Latter-day Saints (inadvertently called by friends of other faiths as the “Mormon Church”) is using social media.


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Sharing the Gospel through Facebook

Sharing the Gospel through Facebook

Meridian Magazine recently published an article How I use Facebook to Share the Gospel of Jesus Christ by our own VP of Technology, Heather Newall. With the emergence of more and more official LDS Church websites, accounts and channels on many social networks, more and more people are choosing to participate in sharing their beliefs online.  With the surge of more and more members being active in Internet discussions and communities there needs to be an importance placed on being safe and being sensitive.

One point that was emphasized in the article is that just because the Internet allows us the opportunity to fail, to sin, or to destroy our lives, doesn’t mean we now have an excuse to do so.  I like the imagery used to present this concept: “I’m not afraid of climbing the mountain, just because there are drops along the way. I know that just because I can fall, doesn’t give me the excuse to jump.”

It is valuable to note the number of ways you can share the gospel through Facebook. By becoming a “Fan” of all of the Church’s Facebook pages, you have access to many uplifting stories and videos that you can then share on your Facebook page. This allows you to reach out to your friends and family who can benefit from such messages. Another way you can share Gospel related items through Facebook is adding The LDS App, which allows you to share your testimony, gospel images, your mission experience, and the temple you were married in.

To receive updates from the Church’s official pages, visit the page in Facebook and click the button that says “Become a Fan.” The messages that are posted on this page will then come through your news feed.

liahona facebook MormonOfficial Church Facebook Pages

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Mormon Church planning new youth website

Sample the New LDS Youth Site

This is an article adapted from ldsmediatalk.com created by the technical staff at Church headquarters:

Mormon Youth SiteThe Church of Jesus Christ of Latter-day Saints is gathering feedback from some of the youth of the Church about what kind of web site the Church could  build that would bring youth closer to the Savior and help them feel more connected to the Gospel and to the Church.

Anyone with a Facebook account, can join this Facebook site and enter the discussion. The builders of the site would love your feedback!

There is also a web site where the technical staff link to some things they’re thinking about which might never actually come to fruition. It’s called Labs. You can check out some prototypes on Labs. Use the ID “youthtester” and the password “helaman2000.”

The technical staff are accepting a limited number of people to have a more personalized experience on Labs. To apply, sign up for an LDS Account. You’ll need your member number, which you can get from your ward clerk, and your birth date. Then send your LDS Account name to labs@ldschurch.org. They’ll accept as many as they can until the servers get overloaded.

Once you send the email and they get back to you, you’ll be able to log into Labs with your own LDS Account and you’ll be able to view your own ward directory online and record your thoughts and feelings about General Conference and recall them later.

In addition, you’ll be able to use your LDS Acccount for other web sites the Church is currently working on that will come out this year.

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Share the Gospel online with LDS.net and Facebook

The More Good Foundation recently launched LDS.net, a social network for Church members to share their Mormon beliefs online. Features include blogs, forums, videos, photos, testimonies, news, and chat.

Mormon Lds.net SiteWe intended for LDS.net to be like a fishbowl, allowing persons of other faiths to “peer in” and passively observe what Mormons think, believe, and say. But the result has been even better: several non-Mormons have signed up and are actively participating in conversations about the Church. LDS.net currently has 9,907 users.

LDS.net isn’t intended to compete with top social networks like Facebook and MySpace. They’re far more established and powerful. But if you want a place to share the Gospel online, alongside other Church members, LDS.net is a safe place.

You can also share the Gospel on Facebook. Most Church members on Facebook have both Mormon and non-Mormon friends. By simply being yourself online, non-Mormons will get a feel for what you do on Sundays, where you were for 18-24 months, where you were married, and other aspects of your faith.

In a BYU devotional, Gerrit Gong asked, “Would you feel comfortable showing your profile in Sunday School-or on the big screen at this devotional?” We believe many Church members would. Today we’re launching a new version of our Facebook Application — The LDS App. Our Facebook application allows Facebook users to share their testimony, favorite scriptures, and news from the Church directly on their profile page. Over 20,000 Facebook users have added the LDS App and hundreds are using it to share their testimonies of the Gospel of Jesus Christ.

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