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A new analytics program called Woopra allows website operators to not only see who is visiting their website in realtime but to initiate a conversation with them. This has interesting implications for online missionary work since it means that investigators could be offered help as they search online.

Here is a 3-minute video demonstrating Woopra on MormonWiki.com:

This strikes me as the online equivalent of the store clerk who asks, “Can I help you find anything?” You usually answer, “No, I’m just looking around.”

Elder Cook has touted privacy as one of the great benefits of learning about the gospel online:

“There are a lot of people today who would like to know more about our faith but they are concerned about having their privacy invaded. They want to look at things in their own time and in their own way. They do not want to feel like they have any pressure…. We feel that the Internet and the privacy that it affords people is a wonderful way to do that….” (Internet to find, Missionaries to Teach)

I suspect that most people will prefer not to be interrupted while searching for information about the Church. However, I wonder if a small handful of people would appreciate being offered some help?

In celebration of its 10 year anniversary, Google has released a tool for searching its oldest search index, from 2001. A search for “Mormon beliefs” or “Mormon missionaries” returned a very different set of results 7 years ago.

Due to the efforts of the Church and many Church members, people looking for information about Mormonism can now expect to find a wide variety of stories, testimonies, and experiences from Mormons living their faith.

And there’s still more to do.

Tags: Google, history

Perceptions of members of The Church of Jesus Christ of Latter-day Saints (Mormons) are changing as the Internet provides new opportunities for faithful Mormons to share their lives and faith online.

If you’re wondering if you can really make a difference by coming off the bleachers and entering the field, we hope to settle it in your mind and heart that your voice is needed.

Let me share with you comments made in an on-the-street survey of random individuals approached by a Public Relations firm eleven years ago to find out what they knew about us as a Church and people. As you read these remarks, I’d invite you to ask yourself: “Do I have anything to say on these issues?” “Would I not eagerly respond to questions like these if I could?” If the answer is, as I imagine it will be, a resounding “Yes,” then I invite you to begin to participate in the online conversation about us on the Internet. For ways to do that, please contact us at email(at)moregoodfoundation(dot)org or km(at)moregood.com. We’ll show you how you can help.

“You know, on family issues and stuff like that; they have good values, it seems like.”

“As a minority, I don’t know of any minorities or blacks that are Mormons. Maybe because I haven’t been around.”

“I might be wrong, but I believe it was a religion originated in probably the 1800s by someone on the East Coast. I thought they uncovered some written material and developed a religion around that.”

“The first thing that comes to mind is that they are allowed to have multiple wives.”

“They give a certain percentage of what they earn to the Church right off the top. I think it is called, ‘tithy’”

“I don’t know about Latter-day Saints, but I was very much interested in the Mormons, and I liked the fact that they were very close and supportive of each other.”

“Very strict, rather conservative in their outlook, and very patriarchal as far as the church structure is concerned.”

“Up until recently, they practiced bigamy.”

“I know a bit. I mean, joseph Smith was the town drunk. Had a vision…. He wnet out West, took the whole thing with him. They lynched him there because they thought he was nuts… They’re really rich; I mean, they know what they’re doing. They live a nice clean life….”

“Something was found in a cave, I believe, by Mr. Smith.

“Caring, open.”

“I know that they’re based in Utah. I know that they have very strict guidelines, that there are not a lot of female priests. I know that Brigham Young University is sort of breeding ground for Mormons.”

As you can see, these interviews–conducted in New York, Washington D.C. and Chicago–reveal much fiction and misunderstanding in the public mind, mixed with a few accurate observations about our morality and lifestyle.

If you feel stirred by these comments, I’d invite you to follow the nudge to participate in sharing your voice online.

Tags: Member missionary work, misperceptions about mormons, mormon image, Online missionary work

At Have you born your testimony on YouTube yet? Jane shares a concern about sharing the Gospel online:

I am ready to put a link to the church under “what I believe” on my About page, and to swear less (never, I think) online than I do in real life. I talk about our family reunions and about odd things that occur to me in church. I post videos of my seven-year old practicing her primary talks. But I’m not sure I’m the best example.

Sometimes I worry: will people judge the church by my words and actions…? Will they think I’m hypocritical for drinking Mountain Dew and oppressed because sometimes I hate being a mother?

Is this a problem?

I don’t think so. Jane’s authenticity should be considered a strength, not a weakness. Our friends of other faiths aren’t anxious to discover that all Mormons are alike. I think they’d be glad to discover there’s a Mormon out there just like them, with the same background, education, tastes in food, skin color, and hair color. Maybe they’re even from the same area. (Maybe there’s a Mormon out there for everyone!)

In the comments below Jane’s post, several women say that Elder Ballard’s talk inspired them to start blogs.

Sharing the Gospel online doesn’t need to mean posting your testimony on YouTube or necessarily sharing your testimony, in the traditional sense, at all. While speaking in Washington, D.C., Elder Ballard explained it this way:

Clearly, in this context I am not talking about declaring your testimony of faith in the traditional sense. Naturally, you can and should do that where the setting is appropriate and the audience is receptive, such as a church meeting. Rather, I am talking about taking part in everyday conversations in an unforced way, where your values and your religious beliefs will arise naturally. No one likes to have religion thrust down their throats. Instead, allow people to see how your beliefs lift and shape your life for the better.

• How does the gospel help you as a parent engage with your teens?
• How do your values encourage you to participate in civic affairs?
• How has your experience as a home or visiting teacher enlarged your compassion or care for the sick and needy?
• How has your Church life helped you to avoid such things as pornography and immorality?
• How have family councils or home evenings helped you resolve differences of opinion with members of your family?
• How has your experience in speaking in church helped you address large public groups?
• Where did you learn to respect and not to criticize other faiths?
• And so on.

I recently did a Google search and saw the following notice above the search results:

Customized for Salt Lake City metro area, US

Google can determine — by my IP address — that I am searching from a location near Salt Lake City and attempts to make the search results more relevant to my location.

When our friends of other faiths look for information about our faith, Google may present them with local search results. Perhaps this might include a blog post from a member in their city or a picture of the temple in their area.

This is good news!

1. Instead of feeling discouraged, thinking “Why should I blog? It could never make a difference,” online member missionaries should understand that by sharing authentic, local experiences, their blog may be preferred over a more general source.

2. If a searcher discovers the blog of a local Church member and becomes interested in the Church, the member can be involved in the teaching process with the full-time missionaries.

If you have a blog or website, consider writing about the Church in your area. Here are some example titles you might use:

• “What it’s like to grow up as a Mormon in Las Vegas, NV”
• “How I feel when I visit the Las Vegas Mormon Temple”
• “Where can I visit a Mormon chapel in Las Vegas, NV? What will it be like?”
• “Why I was a Mormon missionary in Tulsa, Oklahoma”

Last week we attended the FAIR Conference. Among my favorite talks were the conference opener by Mike Ash and the conference closer by Dan Peterson.

Mike Ash presented concepts from his new book, Shaken Faith Syndrome. He explained the idea of “inoculation” — introducing members to doctrinal or historical points that might be unsettling if received from unfaithful sources which intend to shock or confuse. For example, we might better inoculate Church members by linking to the relevant FAIR Wiki article on Joseph Smith and polygamy when discussing Joseph Smith or polygamy.

Dan Peterson spoke of softening and broadening the field of apologetics. Apologetics is meant to provide plausibility for faith, not prove anything. We need not debate. If our faith is rational, or based in things we consider plausible, the Spirit can testify of truths. Apologetics can help provide this plausibility, for those who want it, by clearing the thorns so the seeds of faith can grow.

Dan’s vision for broadened apologetics is making the Gospel more “attractive” (or more remarkable) by sharing our experiences, telling our stories, and encouraging others to experiment for themselves. This kind of sharing of beliefs is central to the mission of the More Good Foundation and seems to be what Elder Ballard has asked for.

Earlier this year, Dave Keller suggested that Church members who participate on the Internet should engage in a “vigorous self study program” so they’re prepared to discuss any issue that might arise online. Here I see an interesting convergence: Dan and Dave seem to be implying, respectively, that the apologist and the online member missionary ought to be more like each other.

See also: Dan Peterson on Humble Apologetics at MormonTimes.com.

The Church Newsroom has a good article about members of the Church who are using YouTube and other websites to share the Gospel.

The article includes references to MormonHunnies, the three Mormon college students who’ve shared their beliefs on YouTube, and youth in Las Vegas who recorded their testimonies at Youth Conference.

“Speak on what you know,” Las Vegas youth leader West Allen says. “Make it personal. They [members] should share how the Church or the gospel has personally benefitted them and their families.”

Source: Mormons Make Their Voices Heard — Digitally

Youth of the Las Vegas Nevada Redrock Stake shared their beliefs on camera at a recent Youth Conference, answering Elder Ballard’s call to share the Gospel online. The production was beautiful, and I see several good things coming of this:

• Youth can tell their friends about the video and link to it from Facebook or MySpace pages.
• Parents can share the video with their co-workers and friends of other faiths. It may be less intimidating, for giver and receiver, to share a video of one’s son or daughter.
• The public at large can see what Mormon youth are like.
• Youth gain experience being missionaries, before serving full-time missions.
• When they grow up, youth can look back and recall the beliefs they formed while young.

Read more: Youth answer Elder Ballard’s challenge with video
Watch video: Youths in Las Vegas record testimonies

As a missionary in England, President Gordon Hinckley was known to have preached from a portable stand in Hyde Park, presumably because there were large gatherings of people there.

YouTube is the 3rd most visited website in the world and another avenue for sharing the Gospel. The Church has published several dozen videos on YouTube, as have many faithful members. Here is an overview:

• Videos from The Church of Jesus Christ of Latter-day Saints
• Videos from the More Good Foundation, including testimonies and conversion stories
• Videos from FAIR, including answers to many questions about our beliefs
• YouTube user lds9999 has created many positive videos about our faith, including a video for each of the 125 temples. If you have a blog or a website, why not find the video for your temple and embed it on your site? This will help more people find it when looking for information about the temple.
• YouTube user believingldsmormon has created about a dozen videos, including facts and figures about the Mormon church and an explanation about garments. He is addressing topics for which there is public interest. (He’s “going where the people are.”)
• YouTube user SethAdamSmith has posted many good videos. He also campaigned for other YouTube users to post their testimonies online.
• Jean Kapenda, a convert from the Congo who joined the Church in Switzerland, video taped his conversion story and made it available on YouTube.
• And there are several other YouTube users who address Gospel topics by simply speaking into the camera. No one could accuse mormonhunnies or notAbadLookinMormon of being scripted or unreal.

If you have a video camera, or a laptop computer with a built-in web cam, why not record yourself and share it online? You could share your conversion story, your testimony of a particular Gospel principle, or how the Gospel affects your day-to-day living.

Tags: youtube

We’ve just launched a new version of MormonTestimonies.org and we’ve changed our assumption of what a “testimony” is. Instead of sharing your “one” testimony, MormonTestimonies.org now encourages you to share multiple “testimonies.” You might share your testimony of the Savior, or of tithing, or of the Book of Mormon.

You might also share applications of Gospel teachings. In fact, Elder Ballard recently spoke about “taking part in everyday conversations in an unforced way, where your values and your religious beliefs will arise naturally.” He listed several questions you might answer online:

• How do your beliefs lift and shape your life for the better?
• How does the gospel help you as a parent engage with your teens?
• How do your values encourage you to participate in civic affairs?
• How has your experience as a home or visiting teacher enlarged your compassion or care for the sick and needy?
• How has your Church life helped you to avoid such things as pornography and immorality?
• How have family councils or home evenings helped you resolve differences of opinion with members of your family?
• How has your experience in speaking in church helped you address large public groups?
• Where did you learn to respect and not to criticize other faiths?

Source: Elder Ballard’s speech given at BYU Management Society

We’ve preloaded these and other questions into MormonTestimonies.org. Each time you visit the site (or refresh your browser) a new question will be loaded. Feel free to answer these questions, or write something else entirely. If you think of other questions we might ask, please leave them in the comments below.

(If you had a user account on the old MormonTestimonies.org site, please contact us to get a new username and password.)

Tags: elder ballard, m russell ballard, Mormon, testimony